Social Media & Digital Marketing Internship
After initially enrolling in the University of San Francisco’s Professional Communication MA program in the Fall of 2021, I eventually accepted my a social media and digital marketing internship with Everscale Agency in the fall of 2022. A digital marketing agency, the majority of Everscale’s clientele are brands specializing in healthy drink and food snacks. A few of my responsibilities included managing social media accounts of up to as many as four of the firm’s clients daily. Often, I would respond to comments and direct messages, as well as repost tagged posts. In addition, I actively participated in research and strategy of client content creation ranging from blog posts to crowdfunding campaigns. Below are several links to blog posts that I had written on behalf of Everscale’s clients.
Vitalyte
Vitalyte is a scientifically formulated sport's nutrition drink was developed to be a healthy alternative to the high-sugar high-sodium sports drinks that were on the market. It is the world's first authentic isotonic sports beverage. With my supervisor at Everscale, I had researched and written a blog article on the topic regarding how football players stay hydrated.
The Maca Team
The Maca Team is a family run company comprised of maca enthusiast who are passionate about providing the highest quality maca products. The organization touts its products to be organically grown, fairly traded, non-gmo, gluten free, fresh and potent. A few of my writing tasks for The Maca Team included recipes for maca pumpkin bread and mini chocolate maca cake, as well as a profile of its newest powder product: maca blue.
Ovation Foods
Ovation Foods are makers of assorted protein chicken sticks, with each stick packing as much as 20g of protein per serving. A great post-workout snack, each serving also boasts only 1g of carbs and 0g of sugar. I researched and contributed writing to an article on the importance of the nutrient choline.
Taali
During my internship, I also took on the task of a product photography shoot for Taali. A superfood made for super snacking, the Taali brand specializes in plant based snacks made from popped water lily seeds (Makhana).
Urthbox
Urthbox provides a subscription service where the brand sends out a box filled with an assortment of healthy snacks and drinks every month. As part of the interview process with Everscale, I created a campaign pitch for a new edition for one of the firm’s clients, Urthbox. I also created a buyer persona for the client to show who I thought might represent a segment of customers or prospective customers who would be interested in the services that Urthbox provides. Below is the campaign pitch and buyer persona:
